Wednesday, 30 May 2012
Tuesday, 22 May 2012
Friday, 18 May 2012
My debate.."women are better designer than a man"
Women are better designer than a man
Okay...Good evening to Dr.Tan and to all my friends here from advertising and animation.aa..today we going to debate about our timeline which is,ermm ..teamline which is women are better designer than a man..and our team very..ermm..are strongly agreed that women are better design than a man.. nowadays or even before this.ermm….b4 we started I want 2 defined the definition for women are better designer than a man,...amm...a better designer should have extra creativity to push up her or he/herslf/themselves to think or to be creative more and to become better , profesional than others designer..our team,the four of us have our own point to ermm..arhh..ermm..make our teamline more amm …stronger to break their point.me myself.ermm...before that I want to introduced myself and my team.me myself ...i’m serinah.i will debate about ermm….focus,displine n creativity n also attitude and some of that’s..ermm.. and our second speaker,liz,liza will ermm debate..hahahha..will talked about attitude n emotion,our third speaker will talked about awareness n passion,and then our last speaker,Nurhusna will talked about sportive,feminint touch and also will conclude all the debate of our points.okay....lets me started.ahh..for me,ermmm..i mean….why women are better designer than man.because in creativity,we can see dat women can,can..what we called that’s …. naturally can creative because they are growing up with a fashion from a little,from a little girl,coz they used,their parent ..even they are small,they don’t know about what fashion but their parent or their sister ..arhh..used to decorated them with ahh..style, with a dress,with arr..nice dress,with ahhh…suitable with their ahh.. skin tones,with the shoes,with the colours,so,..arhhh..with that,women are more with fashion to combine the clothes,their make-up,and all that’s…arghhh…ermmm…
For man,for boys,they are growing up with amm…much rough because they just love to play and if the see a girl with make-up things,they will see dats …with…euw..errk.emm...and likes that’s,,,.because.. guys naturally more extremely outside game,ermm…rather than,if..nak cakap… compared to the girls,and then emm.. inpunch..in punch..in puncher,on time,if a women designer…...they have attitude which is they are orderly and prompt.which is,they have ..ermmm…ahhh.. a good methodical,which is..errmmm …in…in them,they will make a something if they have project,they will think about it,focus in it,and then make ahh...erm.. better plan for that’s,so that they not going to be confused,or blurr or make them mess…messy,and for guys,….ermmmm…
What!!! sorry..sorry ….okay..okay….arghhh.…ermm….aaa…
What I trying to say ermm…that’s women can be a better designer because they have a discipline and they have a much creativity...ahh…ehh..which is when a women panic,ermm …they panic..ermm..…or..when they panic and or their clients push ,reject their work,they will think….ermm… much better and when they panic,they will make things ermm…much better and then ,they want to get the deadline…that’s… all,,,,,Thanks you..hahhahaa….
Thursday, 17 May 2012
Saturday, 28 April 2012
Friday, 6 April 2012
THE CRITIQUE CHALLENGE
For this second assignmnet, me and my group members namely Norliza Untam,Toji Ali ,Faizal had choose “Bugs Race - Funny Brilliant Animation by Anna Jurkiewicz & Andrzej Ellert “ as our critique Challenge through aesthetic evaluation. In order to do that, I had to state my criterion on subjectivism perspective to judge that animation. The others criterion are state; i.e:
1. Audience should be eager to watch this animation again during past time.
2. Audience should be able to enjoy this animation for a long time as compared with the other animation , “Bully”.
3. Audience should be able to laugh out loud from beginning to end.
From this animation, I found that even though the storyline was simple but its very impressive and the message also easy to be understand. For me, since the first time I watch this animation, its really impressive and had make me laugh until the end of the animation.
What I had see in this animation,its used the characters of bugs or an insects which have their own unique characteristics. “Bugs race ” is about the race between bugs at garden or in their own bug’s world. Then, in order to win the “crown” which is the award for the race, the bugs play dirt. They sabotage the other participant and used whatever tricks. This make me become more attracted to the animation cause its show the wisdom of the bugs that I never thought. Even its just an animation but yet its show the creativities of the animator that had think “out of box” to make the bugs played their own role in making a clever ideas to tricks ever each of their competitors. For example, the ants which was one of the antagonist character always use dirt tricks to tricked its enemies. Beside that , they also had kidnapped a purple bug which is one of the participants of the race and had created a purple bug that looked likes the original one that they had kidnapped. So, meaning the ants had used a dirt technique from the start to joined the race and disguised into the purple bugs. Not only that, they also play dirt during the race including falled a flower onto the spider ,which also one of the bug’s race participant.
Furthermore, there also got another one bug that played dirt which is the snail. What I see, the snail maybe an army snail cause based on its pattern of the shell is the pattern of an army that we used to see. The snail not really played dirt tricks likes the ant but its used a technique that can make its move faster than the others bugs in the race.Even though its just used a characters of bugs. And I also likes the ending of the animation which when the snail and ants busy fighting each other until the forget their goals is to win the first place ,the spider had won the crown and sat at the first place. But also not forget the small character, the green worm that very naïf and only busy with itself which also almost had win the first place. When watching this animation I kept laughing with my group members about the funny storyline.
Next I also want to critique the norm-referenced assesment about the other three criterion which are objectivisim , relativism and emotivisim . In objectivism, its does not suitable to make a judgement cause its judgement doesn’t about the aesthetics values. This is because audience should enjoy watched the animation and not only watch its during past time. As for the relativism, I really disagree with its.This is because every animation had its own technique and style to make its special and unique. The animators for the animation will used different software and shooting style whether stop motion, hybrid animation and others different time in animation. Its make every each of the animation are more impressive. And last for the emotivism ,an emotion can’t judged the animation cause its only will judge based on emotion and not by the principles of the aesthetic values.
As the conclusion, this animation was very impressive and attractive. Its not only enjoying the audience but also deliver a good message that we can understand in its every chronology. The idea of bugs that had being use in every the character was very cute and adorable. Even though, only the subjectivism perspectives that can be achieved but the others three didn’t reach the criterion but yet animation are something that being created by thinking beyond of our imagination.
Wednesday, 14 March 2012
Donald A. Norman: Emotional Design
Donald A.Norman
Emotional Design: Why we love (hate) the design
Everyday things ?
In this book ,I have read that the attractive things work much better than unattractive things. In Chapter 1,its talked about the researches that have been made by Noam Tractinsky, an Israelis scientist who redid the experiment of ATM layouts that had been make before by the two Japanesse researches named Maasaki kurosu and Kaori Kashimura. From the result he had got, he finally state that “ Japanesse culture is known for its aesthetics tradition while Israelis don’t ever care about the beauty. Instead of that ,in early 1900s,Herbert Read who had wrote the books on art and aesthetics stated that “ it requires a somewhat mystical theory of aesthetic to find any necessary connection between beauty and function “ in pages 18. Donald A. Norman also state that emotion played critical role in human daily aesthetic life. Which by emotion that human have naturaly in ourselves, change the way of human mind solves problem cause emotional was part of human psychology. Thus, most of research focused onto negative emotions such as stress, fear, anger and so on. Even from the emotions,its also helped in situation whether good, bad, safe and dangerous. Hence the negative emotions were important in human life,the positive emotions also as important as the negative one whereare positive emotions are critical to learning,curiosity,creative thought and others that would help to overcome of negative emotions.This had been state in the book about the psychologist named Alice Isen and her colleagues that shown been happy is thought to processes and facilitates creative thinking.In order to make someone happy is not difficult cause people will easily be happy once they watch a comedy film or receive a small bag of candy like what Isen had stated.Beside that,Isen also shown that people’s thought processes expand,becoming more creative and more imaginative when they are happy and relaxed.Thus,that why Donald A. Norman state that “These and related findings suggest the role of aesthetics in product design:attractive things make people feel good,which in turn makes them think more creatively.”A useful product is a product that not only good in work functioning but also in the value of aesthetics.
In chapter 1,Donald was stated how unique human being is.That what make human so special than the animals.Which we as a human being have a creative thought,a skilled in becoming a musicians and can be state have a powerful brain mechanisms.Hence,based on the the book,human had three different levels of the brain which is the visceral level, behavioural level and reflective level. The example that being shown is the piano player which can played while in conversation and also have to listen to themselves play and from that the reflective level was lost but the behavioural level did fine.Designer of a product must thinking “out of the box.” And also the design that had been make a of positive thinking than the negative one.Another example is the design of exit door.Exit door being design for the people to go out or in to inter some place in building for example the theater .Cause if there any accident or unwanted situation happen then exit door are there open widely for them to escape and safe themselves and because of that it had its own functioning design which that also involves the principles of design aesthetics.Even in any new creation in human life to make them life easily with the new facilities and technology that had being created.All of that involved positive and the negative emotions in created emotional products.
In Chapter 2,”The multiple faces of emotion and design, here its state every design things have its own purposed and emotions.Differents with differents objectives and its level emotions.For examples are theme park are designed for people to have fun with the games that had being created and also the haunted houses designed in purposed to scare the people.But instead of that its doesn’t created to hurt the people.Thats why the design requirements for each of level are differ widely.However,its still involved the visceral.In this Chapter also state the experience of Donald A. Norman and his colleagues friend about the tools that they had used when in colleagues.The more they reflect their past then then more the remember the actual negative experiences and this lies to the conflict with the initial visceral reaction.What I can understand here is the design of somethings can also influenced our emotions and after the experiences passed by but whenever we remind its against we will remember every of the memory. In addition,no matter what or how the products or things being make but there will no single one that can satisfy everyone heart.Eventhough there a products that being marketed to everyone across the world,but its doesn’t promised the successful unless their appeal to different alternatives or manage to reposition their appeal to different people all around the world through the adroit by using the marketing and advertising.Hence,as the example is Coca-cola and Pepsi-cola which company that have manage worldwide success.Beside that,stated in the book also,” the only way to satisfy a wide variety of needs and preferences is to have a wide variety of products.Many products categories specialize,each catering to a different audience.” In page 41,paragraph 2.There a lot of different product that have being designed. Most of the products such as furnitures,home applies and others are manufactured and distrusted differently across the world with wide variety.Most of the products are been designed to give comfortable but yet not all of the product are really needs in our life cause same of its are just our desired or want to have. The terms need and want is two different things and is a traditional way of describing the differences between a things which need is that truly necessary for daily activities while wants is some desires to have something. And this included the behavioural in human level .
In Chapter 3,here its state the three levels of design which are visceral,behavioural and reflective. The responses of human to the everyday things of the world are complex and by wide variety of factors. The visceral design is what nature does.Cause its involved the emotional signals from the environment that automatically interpreted in the visceral levels. The beauty of surroundings make us feel claimed.Even if we can see the animals such as birds that had attractive colour of feathers not only can attracted its mate but alsol its prey and even our eyes.
Meanwhile,the behavioural design is about use.Whereas its appearance,rationale doesn’t matter but yets its performance does need.Cause that is the aspect of design that practitioners in usability community focus too.This principles of good behavioural design are well known.In most of the behavioural design cames with function first and then foremost which state what the product does do and how can its functioning?If its have no interest then nobody gonna care how does its performes.In every design,the designer not only think how the product will performes but also the value of aesthetic that first can attracted customers to being attracted and learned to know how does the product will works.
Hence in reflective design,its covers a lot of territory.Where its all about the message,culture and the meanings of a product or its use.Yet its still consists the two level of the design too.The meanings of the products to make is also mean the purposed the products being make and how will its work to satisfy the customers heart.
So as the conclusion,we can concluded that there no products or designs that can satisfy anyone heart.But yet each of the products give a lots of advantages which its truly can help in human daily routine in order to make our life much easier and manageable.Thus,its all about the emotional and the aesthetics value in design a things .No matter how much the designs we hate and love its does exist in purposed to make our life much better.
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